
Welcome to Starbucks Passion and PR!
From the first time I stepped into a Starbucks store, I was hooked. The decor, lighting, furniture, back-splash behind the bar and the cheerful partners were all warm, welcoming and full of cafe culture. And since that first visit, Starbucks has always stayed true to their form and vision.
It’s more than coffee; it’s culture, community. Every Starbucks store is corporately owned and operated, which has allowed every store to stay consistent with Howard Schultz’s, Starbucks president and CEO, original vision. After returning from a trip to Italy, where he discovered coffee and cafe culture for the first time, Schultz had a vision; to create a complete coffee store experience. True to his initial vision and dream, Starbucks has become the premier coffee shop in communities across the globe.
Most corporations lose their initial mandate as profits soar and stores multiply. This is not the case with Starbucks. Always a community, always an inclusive culture and always a destination; Starbucks is truly a home away from home.
This blog is dedicated to communicating Starbucks’ greatness. CSR initiatives via Shared Planet will be examined and presented; Products will be assessed and explained and everything that makes up Starbucks will be exposed.
Step inside Starbucks Passion and PR to discover and discuss this truly great corporation.
Ciao!